Disney’s ‘Star Wars’ Toys Include $150 Toy Robot

Bloomberg: “Star Wars: The Force Awakens” won’t hit theaters for another three months, but a fresh face has already emerged from the film — the BB-8 ball-shaped robot droid that scoots inexplicably across the desert in a theatrical trailer. Sphero, a Boulder, Colo.-based technology firm, unveiled the first photos of the BB-8 toy Thursday, and it’s generating buzz on Twitter and stories on tech blogs. The $150 robot, controlled with an app, goes on sale in the U.S. Friday at Apple, Brookstone and Best Buy stores, as well as Sphero’s website.