Facebook Tests Mobile ‘Immersive Experiences’ Ads

Wall Street Journal: Facebook will begin testing a new type of mobile advertising across its service, having unveiled the concept at the Cannes Lions advertising festival in France in June. The new ads don’t yet have an official name, but Facebook is referring to them as “immersive experiences.” They will give advertisers the ability to create fully-branded, interactive destinations within the Facebook environment, featuring full-screen video, product information and other content.