Hearst Seeks Licensing Deals for Cosmo, Bazaar

Financial Times: Hearst has extended its licensing partnership with IMG, the marketing group bought in 2013 by WME, to represent Cosmopolitan magazine. Hearst and IMG have been working together in regions including Europe, Asia and Latin America since 2013 on projects such as a chain of Harper’s Bazaar-branded cafés in the UAE, the first of which is scheduled to open this year. The companies did not disclose the financial value of the partnership. “Cosmo is a brand that has an attitude. That translates into an entire life guide for a certain kind of woman.”