Liberty Global Ventures Invests in Startup LookLive

Multichannel News: Liberty Global Ventures has joined Volta Ventures in leading a $2.24 million series A funding round in LookLive, a startup focused on advanced, contextual advertising that has developed a platform/widget that identifies items in TV shows that can be purchased by viewers. LookLive’s sales platform is currently in beta mode, but examples of items consumers can buy include a sweatshirt David Beckham wore in an H&M commercial, or a tie worn by Frank Underwood (Kevin Spacey) in Netflix’s “House of Cards.”