Snapchat on Par with Facebook in Video Viewing

Los Angeles Times: Snapchat’s aggressive push into curated video appears to be paying off. The social media app, popular with young users, has reached 4 billion daily video views. That puts the app on par with Facebook, which reported 4 billion daily video views in April, and means that Snapchat has doubled its daily views in just three months. The new numbers follow a series of deals with MTV, Major League Baseball and concert promoter Live Nation Entertainment to include content that promotes the partners in the app’s curated “Live Stories” feature.