Financial Times to Drop Online Paywall for 24 Hours

FishbowlNY: The Financial Times is celebrating 20 years of FT.com by making it free to all for 24 hours, starting at 7 p.m., Wednesday, Sept. 9. The move to open up the site was based on the Financial Times’s research that showed when non-subscribers get a taste of the content, they stick around and become subscribers. “We want to create an opportunity for as large an audience as possible to sample and engage with our world-class journalism.”