Hearst Freebie TrendingNY Doesn’t Need a Website

Fashionista: TrendingNY, Hearst’s free monthly magazine, debuted a year ago as a test, with four issues distributed in September. It returned in May as a monthly with a circulation of 100,000. Hearst has been experimenting with free and supplemental magazines targeting the millennial audience, a demographic that advertisers are eager to reach. Each TrendingNY issue is released by teams on foot during the first week of each month. The magazine doesn’t have a website, but its content is syndicated through Hearst’s digital sites.