Media General, Meredith Tout Merger’s Digital Upside

Broadcasting & Cable: Top execs at Meredith and Media General told analysts during a conference call that the $2.4 billion merger they announced has considerable upside in digital media as well as TV stations poised to benefit from 2016 election spending. “On the revenue side, especially in the digital space, I believe we have upside opportunity when you look at putting the major brands Meredith has into the very big digital distribution system that Media General has built,” said Meredith CEO Steve Lacy, who will become the combined company’s CEO.