Australian: Publishers are in “denial” about the ad-blocking phenomenon, which poses a far greater risk to digital businesses with free access than websites with subscription models, according to News Corp. global SVP of strategy Raju Narisetti. Paywall sites are in “great shape” because they have the ability to redirect visitors arriving with ad-blocking software to a page offering digital subscription packages. “If you don’t have a paywall, what are you going to do?”