Google’s YouTube Stars to Take On Hollywood

Financial Times: YouTube creators are looking to use their large Internet audiences to take on Hollywood by making their own movies. Robert Kyncl, Google VP and global head of business at YouTube, says the company wants its new slate of feature films to replace the traditional cinematic release process for smaller-budget projects. The films will debut on the site where they can be watched for free, funded by advertising or sponsorship, for a set period of time. The creators will then be able to sell access through Apple’s iTunes, Vimeo and other video on-demand platforms.