Hearst: Harper’s Bazaar Café Set for Middle East

Financial Review: One of Hearst’s most surprising branding enterprises is the Harper’s Bazaar café debuting later this year in the Middle East. Fashion magazines — populated with women who adhere to a strict diet of kale and cigarettes — are not especially known for promoting healthy eating habits. At the project’s inception, Hearst Magazines International exec Peter Yates presented the architect and the local licensee with detailed mood boards of what a Bazaar canteen could be. “It needs to feel like something appropriate to this brand. It’s small portions, admittedly.”