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minonline: Hearst Magazines is said to have quietly shuttered its local freemium magazine, TrendingNY. The company has also allegedly cut its entire staff with the closure. Hearst launched TrendingNY in fall 2014 with a four-issue test run. In December it renewed its commitment to the brand with a second test of nine issues and doubling its circulation from 50,000 to 100,000. But the freemium model must not have been paying off.