NBC News: The so-called “cord-cutting” phenomenon is about to get a lot worse. A new report by Magid Advisors surveyed 2,400 consumers and found that cord cutting is not only on the rise, but it’s happening much quicker than industry watchers anticipated. Some 3.7 percent of pay TV subscribers age 18 to 64 said they were “extremely likely” to cancel their pay TV service in the next 12 months. That number is up from 2.9 percent in 2014, and represents a 95 percent increase over results from 2011.