Brands Eye Emojis in Hopes of Wooing Millennials

New York Times: Millennials tend to have short attention spans and bounce rapidly among smartphones, tablets and desktop computers. Many have little tolerance for traditional advertising. As a result, advertisers are racing to adapt to shifting media habits. Some brands, for instance, are trying to figure out how to use emojis, a pictograph-based language of happy faces and hearts that is important to millennials. This generation is “so much savvier.”