Facebook’s New Brand Ad Tools to Take On TV

CNBC: Facebook is kicking of Advertising Week — a series of panels, speakers, and meetings between agency and brand execs — by unveiling a slew of new tools that target brand advertisers. This particular group is interested in impressions rather than direct response advertisers, who are trying to drive consumers to click-through and buy. The social network also announced a new stat; it now has 2.5 million active advertisers on the platform, 25 percent more than in February.