World Screen: Netflix expects to invest nearly $5 billion in acquired and original content in 2016, and Ampere Analysis estimates this will grow by another $1 billion in the following two years, though acquisitions could begin to decline as early as 2017. The media analyst firm Ampere Analysis predicts that Netflix will have at least 130 million subscribers by the end of 2020; its closest SVOD rival, Amazon, will have nearly 50 million video users. This forecast would mean that at least 6 percent of households globally will be Netflix homes at the start of the next decade.