Bloomberg: After losing a bidding war for the Financial Times, Axel Springer CEO Mathias Doepfner is counting on a much newer brand to gain relevance. The German media group’s $343 million deal for Business Insider is part of Doepfner’s plan for Springer to become “a leading digital” player. Doepfner has made it clear he is not done with his foray into the digital world. Buying Business Insider was just a “first big step,” he said. “New digital media companies are being built and we definitely want to be a player.”