Snapchat to Launch New Ad Format for Selfies

Financial Times: Snapchat is preparing to launch a new advertising format that will allow brands to slip into teenagers’ selfies, as it hunts for ways to make money from its young audience. The messaging app, which is one of the most valuable private tech startups, is setting out to sell “sponsored lenses” to marketers, which are expected to debut on the platform around Halloween. Snapchat will design the stickers on behalf of brands, with Hollywood studios likely to be among the first advertisers.