BuzzFeed: When Apple’s next-gen Apple TV arrives at market in October it will include a new universal search feature that will allow you to search for a movie or TV show once, and see results from all sorts of different sources. It’s a tentpole feature of the set-top box and one for which Apple has big plans. The company will roll it out with support for a handful of services initially. But it has far bigger plans. CEO Tim Cook said universal search in Apple TV is not something that the company plans to reserve for just key content partners. “We’re also opening an API, so that others can join in.”