Variety: Is it entertainment or is it a commercial? In the hybrid world of “branded content,” the two collide — resulting in something packaged to look like a show, but is really an extended pitch for a product or service. In one of the latest executions of the concept, Yahoo debuted a digital comedy series starring actress-comedian Ana Gasteyer. The nine-part series, “Going There with Ana Gasteyer,” is brought to you by Chevrolet: In each episode, Gasteyer tools around with “celebrity guests” in the automaker’s 2016 Traverse, following storylines written to highlight the minivan’s “family-friendly features.”