MediaPost: When it comes to social media followings, one of the nation’s oldest periodicals is leading the way, according to the latest data from the MPA – The Association of Magazine Media. National Geographic is the clear leader among big magazine brands, with 90 million total likes and followers across social platforms, including Facebook, Instagram, Twitter, Pinterest and Google+. That’s almost twice as many as the second-place title, ESPN The Magazine, which has 47 million total likes and followers.