Snapchat Stars Make Big Bucks from Side Deals

Fast Company: A few years ago, Mike Platco, 26, was working at an advertising staffing agency in Boston. Then he discovered Snapchat. In the year and a half since Platco first started to doodle with the messaging service, he attracted a quarter of a million followers and became a go-to “influencer” for major entertainment companies such as CBS Films and Paramount Pictures. He also has a steady gig working with ABC Family to promote the show “Pretty Little Liars,” which has more than 1.4 million followers, making it one of the biggest entertainment accounts on Snapchat.