BuzzFeed: Jonah Peretti, BuzzFeed CEO, in a memo to employees: “In the past 12 months, we’ve changed and grown more than in our entire history as a company. Three years ago we generated 100 million monthly content views almost entirely on our website and app, and mostly in the U.S. Today we are a global, cross-platform, tech-driven network generating FIVE BILLION monthly content views from our site, multiple BuzzFeed apps, and over 30 other platforms including Facebook video, YouTube and Snapchat. … We don’t have an existing model to copy, because we are building something that has never existed before and wasn’t even possible before social networks and smartphones became the primary way people consume news and entertainment around the world.”