Comcast Taps ‘SNL’ Actor as Fandango Mascot

New York Times: Fandango on Monday will unveil the character — an eccentric movie buff played by the comedian Kenan Thompson of “Saturday Night Live” — in a multimillion-dollar campaign stretching across the web and including television, billboard and in-theater ads. The branding effort, the largest in Fandango’s 15-year history, is intended to reinforce the company’s evolution into a full-fledged entertainment hub. Fandango, for instance, now offers seven original video series, including the awards-focused “FrontRunners” hosted by Dave Karger. Last year, it bought Movieclips, which produces movie-related video snippets.