HBO’s Richard Plepler Talks Future in Digital Age

Wall Street Journal: Can a cable network move beyond cable? That’s what HBO is trying to do with its HBO Now service, which lets people subscribe to the network over the Internet. HBO CEO Richard Plepler: “What people really want are bundles that don’t have 500 channels in them. They want more curated bundles. That’s terrific for us, because as the price of a traditional package goes down, it’s much easier for a consumer to think about adding HBO to it. And when people put HBO in the bundle, 98 percent of those people are not going to leave the bundle. And that is a very compelling proposition that we make to our partners.”