Vevo Record Smashed by New Adele Video ‘Hello’

Reuters: Adele’s first music video in four years smashed records at entertainment platform Vevo, delivering more than 27 million views in the first 24 hours after its release last week. Vevo said that the British singer’s “Hello” video, which debuted exclusively on its site on Friday, dethroned Taylor Swift’s “Bad Blood” video, which was seen more than 20 million times in the first 24 hours after its release in May.