Re/code: Hey you! Snapchat! With your 4 billion video views a day! You too, Facebook! And definitely you, too, YouTube. All your audience numbers, which make it look like you’re dwarfing the TV business, are phony. Or, more precisely: Your audience numbers are much smaller than TV’s numbers. So says Joe Marchese, writing on Medium. Marchese is in charge of figuring out how 21st Century Fox figures out the brave new world of digital advertising.