Viacom Bolsters Brand Partnerships with Events

Mediaweek.co.uk: Viacom International Media Networks plans to work closer with advertisers to help them take advantage of the increasing number of events it has been hosting. The network wants to create more “transactional deals and integrate brand partnerships in a more meaningful way.” Earlier this month Viacom rebranded its London-based ad sales team as Viacom Velocity International. The brand already operates in the U.S. and focuses on “content-led marketing innovations.”