Report: More Celebs Launching Media Startups

Inc: Hearst and Pulitzer. Murdoch and Turner. Dunham and Jeter? More and more, the fastest-growing and buzziest media startups are springing not from traditional publishers and broadcasters but from the minds of celebrities with recognizable names but minimal industry experience. The new breed of celebrity media entrepreneurs is less interested in cashing in on their personal brands than in building new ones. They don’t even have the kind of brands that seem obviously leverage-able.