Ziff Davis Survives ‘Death of Print’ with New Model

Fortune: Vivek Shah, a onetime exec of Time Inc. put together a business plan for venerable technology trade publisher Ziff Davis and pitched a handful of private equity firms with his strategy: Digital content companies cannot survive on display advertising alone. The new, digital Ziff Davis would earn revenue from video ads, affiliate links, demand generation, and licensing. It would expand its audience at PCmag.com into adjacent brands and categories. To do that, it would acquire companies and technology.