Comedy Central’s Trevor Noah Lures Millennials

Adweek: On Sept. 28, the final piece of the recast late-night lineup clicked into place with the debut of “The Daily Show With Trevor Noah.” Replacing an icon like Jon Stewart would be a daunting task for anybody, much less a relative unknown like the 31-year-old South African comedian. But Noah started strong, and he has improved markedly every night since. While ratings have dipped versus Stewart (which Comedy Central anticipated), more than half of the show’s 18-34 audience is new to the show under Noah, according to the network.