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Los Angeles Business: Snapchat tried to make its legalese easier to understand last week but just freaked people out instead. The Venice, Calif., startup posted revised privacy policy and terms of service statements on Oct. 28. Over the next five days, rumormongering had social media in an uproar over changes to the ephemeral messaging app’s ownership and usage of user content. The thing is, not much had changed. Snapchat has broad license over users’ snaps but still doesn’t own them.