Wall Street Journal: TV networks shell out a lot of money to find a popular show. Now a new startup called I’d Watch That, which is backed by a couple of big names in media and technology, wants to “crowd source” hits for TV. The parent company of I’d Watch That is backed by investors including William Randolph Hearst III, chairman of Hearst; former America Online CEO Barry Schuler; Inspiration Ventures; and John Fisher, partner at venture-capital firm Draper Fisher Jurvetson.