Snapchat Wants to Turn Your Life Into a Commercial

Washington Post: Millions of high-school students glancing at their phones on a recent Friday discovered a new, unavoidable distraction: If they took a photo with Snapchat, the app asked if they wanted to imprint it with Hollister’s logo and tagline, “Friday Vibes.” The teen-retail giant had paid Snapchat for the ad and, more importantly, where it was aimed: Any phone located near 19,000 high schools in the U.S. and Canada.