AOL Aims to ‘Retarget’ TV Ads in Smartphone Apps

Financial Times: Millennial Media, the mobile advertising network recently bought by AOL, is partnering with Rentrak, the video measurement company, to allow advertisers to “retarget” through their phones people who have seen a particular ad on TV. The partnership comes as AOL is reorienting its digital advertising business towards mobile devices. AOL CEO Tim Armstrong has said that “this is the year when TV and web budgets are going to collide.”