Study: Digital Natives Are Naïve About Internet Ads

Financial Times: Children may know less about the Internet than many people think. Research in the UK has found that a large proportion of children lack a basic understanding of how the online world works. Only one-third of those aged 12 to 15 could identify which Google search results were ads, while one in five said that all information returned by search engines must be true. In addition, almost half did not know that YouTube is funded by advertising.