Hulu CEO: ‘Vast Majority’ of Our Users Choose Ads

Hollywood Reporter: Hulu expects to grow its advertising and subscription revenue at roughly the same rate over the near-term despite having launched an ad-free option, CEO Mike Hopkins said at the Paley International Council Summit in New York where he also explained the online video company’s original content strategy. “Adding the commercial-free offering was part of a larger strategy to change the conversation about Hulu with consumers.”