Twitter Runs Ad for Macy’s Thanksgiving Day Parade

Digiday: Fifty million viewers are expected to tune into Macy’s Thanksgiving Day Parade on Thursday. This year, Macy’s will also be testing how many people will be interested in swiping through a promoted Twitter Moment to catch behind-the-scenes footage, shots of the Snoopy balloon floating by, and video clips of the on-street Broadway performances on the platform.