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minonline: The New Yorker has announced that its web traffic is up 25 percent compared to last year. After taking down its paywall in 2014, and putting it back up again in March 2015, the brand’s latest numbers indicate that the sudden spike in page views wasn’t a fluke. One of the key signs that the magazine’s year-old metered paywall has proved effective is subscriptions to NewYorker.com are up 61 percent compared to 2014.