Yelp Prevails in Lawsuit Over Authenticity of Reviews

Reuters: Yelp has won the dismissal of a lawsuit by shareholders who claimed they were fraudulently misled about the authenticity and quality of its reviews, and whether Yelp manipulated those reviews to favor paying advertisers. A judge in San Francisco said reasonable investors would understand that not all Yelp reviews are real, particularly given the company’s admission that its technology to screen user-generated content for its website is not foolproof.