NBC’s Live ‘Wiz’ Faces Push Back from Madison Avenue

Variety: Madison Avenue is battling the costs of advertising in television’s efforts to transform Broadway perennials into live spectaculars. The prices remain among TV’s highest, but have fallen. The cost of a 30-second ad in NBC’s 2014 broadcast of “Peter Pan Live!” was said to have come to between $345,000 and $400,000. In 2015, however, a 30-second spot in this Thursday’s “The Wiz” can be had for between $330,000 and $350,000.