Study: US Media Lose Billions from Digital Mischief

CNBC: A new report alleges that infringed content, malware and fake traffic is costing the U.S. advertising and media industry about $8.2 billion each year. The study, which was completed by EY at the request of the Interactive Advertising Bureau, took a look at existing studies, data analytics and 30 top companies to determine the cost of these illegal digital activities. If all illegal content could be removed from online, the report estimated that media companies would by able to earn about $2 billion more from subscription-based models.