Hearst’s San Francisco Paper Finds Profits in Marketing

Poynter: When newspapers took a nosedive in the late 2000s, it appeared as if the San Francisco Chronicle might be one of the industry’s biggest casualties. But much has changed since then. Hearst withdrew its threat to close or sell the newspaper after taking steps to rein in spending. The Chronicle no longer operates in the red. So, what happened?  Among other initiatives, Hearst launched 46Mile, a business that bills itself as a “full service integrated marketing and media agency.”