Time Inc, GumGum Team to Overlay Ads on Images

Folio: Time Inc. has entered an exclusive deal with digital marketing platform GumGum, the self-proclaimed inventor of in-image advertising, allowing the publisher to provide the firm’s image-overlaying technology to advertisers across its digital portfolio. As image-rich content plays an increasingly-vital role in online media, publishers continue to seek new ways to bypass obstacles like ad-blocking while still maintaining brand integrity.