New York Times Unveils Virtual-Reality Project for ‘Carol’

Digiday: The New York Times and the Weinstein Co. have launched “Carol: Dearest …” the first virtual reality project from the publisher’s native advertising unit for a movie studio — and the first one of its kind that lets viewers control the action. The ad is for the studio’s upcoming movie, “Carol.” The Times’ T Brand Studio launched the experience. It’s the fourth VR advertiser film from the publisher since its November launch of NYT VR, a mobile app that uses Google Cardboard and headphones to create immersive experiences.