CBS Sees DVRs as Stephen Colbert’s Main Competitor

Variety: Rather than strive to win fans of Jimmy Fallon, Jimmy Kimmel or Comedy Central to its recently re-launched “Late Show,” CBS is focused on what its top research exec says is a more dire threat: millions of viewers at home using the hours around midnight as an opportunity to catch up with primetime programming recorded on the DVR. “The late-night picture is one where everyone’s No. 1 competitor is the play-back of primetime series,” said David Poltrack. “It’s not like back in the 1990s, when Letterman and Leno went head to head.”