Time Inc Gets Lesson in Viral Publishing from the Snug

Digiday: With The Snug, Time Inc. is discovering how much it can do with very little. The millennial DIY and home decoration site, launched in January, is a lynchpin of Time Inc.’s efforts to experiment with new story forms and digital distribution. Its content, a mix of social-friendly posts and videos syndicated from Time sites and partner publishers, has been efficient when it comes to attracting readers.