CBS Announces Slate of Synergies for Super Bowl 50

Broadcasting & Cable: After noting its weekly average of 19.3 million viewers is at a 29-year high for NFL broadcasts, CBS also announced an ambitious synergistic slate of activities during the leadup to Super Bowl 50 in San Francisco. CBS has set sweeping plans to leverage nine divisions across broadcast, cable, syndication, local, digital and radio before, during and after the Feb. 7 Super Bowl.