Digiday: The desire to scale up and reach millennial readers drove many high-profile publishing deals in 2015. Among the takeaways from all the activity: Scale is still the name of the game in today’s media landscape, as advertisers pump more of their dollars through programmatic channels. Also, the average time people will spend consuming online video each day will increase by 23.3 percent in 2015 and another 19.8 percent in 2016.