Hearst to Build Network of Social Media Influencers

Wall Street Journal: Marketers are increasingly interested in tapping into the power of social media influencers, but the new and ever-growing space can be daunting for the average marketing executive. To help, Hearst is working with web video ad technology company Reelio to create pared-down networks of social media influencers who should be relevant to the magazine giant’s typical types of advertisers.